Advanced PBN Strategies
There have been some key shifts in the algorithm over the last 12 months, yet most people still talk about private blog networks like it’s still 2014.
Here we go over the key differences, and what you should now include in your strategy to safeguard yourself going forward. This will be a quick reference sheet, for those that haven’t read through the entire guide (where these details are discussed fully).
Niche Relevant Domains Matter
As Google becomes better at assessing topical relevance, and how entities fit within the semantic web, having topical authority on a subject becomes more important for ranking, and passing value to other websites.
Therefore finding niche relevant domains is even more important than it once was, as well as keeping the content on the site hyper relevant to the target money site topic.
Topical Author Authority & Ownership
Google likes to connect the dots, and one of those is who is writing the content, and what credentials do they have for writing about this particular topic.
In the leaked quality guidelines, Google discusses the authoritativeness of an author, and the trustworthiness of a website, and they both go hand in hand.
A piece of content authored by a respected authority ranks higher than without that author on the page. Therefore all of your sites need to have ownership information, with links to social profiles, and a clear backstory detailing why this person is an expert on the topic.
Ranking PBN Articles for Long Tail Traffic
As links sending real traffic becomes more important, you can utilise this by optimising your PBN articles to rank for really easy niche related keywords.
As these begin to rank, you will naturally get clicks to your money site through these pages, which improve the power of the link, and also can lead directly to conversions.
Co-Citation and Co-Occurrence Signals
Another point from the Google patent regarding linked data and the semantic web. How things often occurring together can signal relationships between them, and how Google uses these as part of the algorithm.
Co-citation is when different websites, people or things are often mentioned on the same websites, for example lots of websites that talk about SEO will often reference Moz, and will also often reference Search Engine Land, a co-citation.
Co-occurrence is where the same websites, people or things are often mentioned close to each other in a sentence or paragraph, for example Rand Fishkin is often mentioned alongside Moz, a co-occurrence.
These can be used to in your PBN sites in many ways, as mentioned in the linking from your PBN section.
Freshness & Updated Content
Content that is regularly updated ranks higher in Google, and therefore passes more link power than if it hadn’t been updated.
Therefore you should go in and regularly edit your PBN articles with new, updated information to help make the most of this ranking factor.